Saturday, August 20, 2011

Do we need to build professional relationships?

Public relations practitioners are not the best advocates of building professional relationships within their own industry. Why, I can only guess, but have heard many times, I am too busy, not enough time, on a needs only basis...when I need to contact someone for some advice then I know where to go.
This leads me to wonder whether we have gone passed building personal, yet professional relationships and that such online professional sites like LinkedIn have surpassed just catching up for a coffee.

However, as I am now a board member of the PRIA WA Council, I was surprised to find that the LinkedIn site has 177 members. Wow! on seeing this I thought there was a great opportunity to connect with people who act and think like I do. This also includes the sharing of knowledge, case studies and having more opportunities present themselves.
Well, I was and am still surprised that with so many members there were several entries from one or two people over a two year period. Maybe this isn't the right forum for connecting with like minded people. Then what is the answer.
Another online site if people are busy; actually catching up for a coffee or more industry led presentations. I am not sure, but this is one key area I aim to explore during the period on the WA Council.
I don't have the answers, but if you have any idea as to how we provide a place of connection, let me know.