A new season begins for the diploma of public relations and a new shift from what has been a successful run of students changing to a more blended-delivery.
I believe the world of PR is slowly dissolving into a more blended approach to communication between marketing, social media and PR itself.
The edge of a defining role as a PR practitioner are slowly blurring whereby a communications person has to be able to have a much broader spectrum of capabilities than before.
They have to be across many new and demanding digital enterprises such as Facebook, Twitter, etc without excluding the ability to embrace pictures, images and video. Ahh! the power of the moving image...
So where does this leave the new PR student? ensuring they stay abreast of the new dimensions and expectations of a much wider industry than they first thought they were moving into.
The depth and breadth of communications requires a qualification coupled with hands-on experience will stand the student in good stead for future employment.
But what does this take...passion, tenacity and integrity.
have my current cohort of students have what it takes! Watch this space.
